In the U.S., Beneful is one of the most popular brands of dog food. In Latin America, however, the brand was not getting much traction. I helped create two campaigns that changed Beneful’s trajectory.

With Curtindo São Paulo Juntos, we encouraged over 70 establishments in São Paulo including restaurants, bars, coffee shops, bookstores, parks and hotels, to become more dog friendly. This leveraged the insight that for Beneful owners, their dog is their best buddy who loves to go along on everyday adventures.