Indulge your Feelings is a new product launch from Land O’ Lakes. It is a delicious and decadent French Pot de Créme in four unique flavors, one for each mood. This whimsical online campaign ran as video, carousel and banner ads.
Evereve is the only fashion retailer in the world dedicated to styling fashion-loving moms. Founded by a mom for a mom, Evereve’s mission is to inspire every woman to embrace her beauty and power. Women trust Evereve for fashion curated just for them and keep fashion ever accessible to them through multiple channels:
• Stores: Designed with moms in mind, Evereve currently operates more than 85 stores coast to coast. Stylists offer a one-on-one styling experience, handpicking fashion for each mom’s body type and lifestyle.
• Evereve.com: The website evereve.com keeps fashion at the fingertips of women everywhere enabling 24/7, nationwide access to our trademark style.
• Social: By following Evereve on Facebook and Instagram, women can shop the latest looks and be inspired by weekly Facebook Live airings, Insta stories, Influencers and daily posts.
• Trendsend.com: Through the styling service at trendsend.com, women can get personalized fashion delivered without leaving their house.
Handpicked looks, true to you. Trendsend is an online personal styling service created by Evereve. Curated by Stylists, Not Computers.
This was a new product launch for Land O’ Lakes. Naughty & Rice is a delicious new take on rice pudding. This playful campaign ran on social media as videos, carousel and banner ads.
There’s no shame in drinking a girly drink, especially if you are a girl. Working in partnership with my friends at FAME, I developed this fun campaign to launch Kinky’s new wild berry flavor.
Freelance project for FAME
These campaigns were developed for Purina’s quickly expanding Latin American market. (These ads are translations of the originals which ran in Spanish and/or Portuguese.) I had to pay special attention to cultural nuances and attitudes towards pets. It must have worked, because Latin America was the fastest growing market for Purina.
It’s said that Direct Response TV is equal parts art and science. My friends at Marketing Architects provide the science and not surprisingly, I supply the art.
To raise awareness of its Geek Squad, I worked with Best Buy to create “take-overs” of magazines including The New Yorker. The ads broke through boundaries, jumped from page to page and disrupted the editorial content. A highly engaging way to let people know about a bunch of geeks.
Work for Target.com
CGI Generated photo direction for Target.com. Including 360º shopable rooms. Each image is a figment of my imagination, no sets were harmed (or used) in the creation of these images. Collaborating with teams at Target Creative and Target India this project is an innovative and interactive way to incorporate all sorts of great product and inspire new moms to design lovely, modern nurseries.
DreamWorks owns the rights to a wide variety of movies, television programs and characters. In tandem with their in-house merchandising department, I created look books that are intended to spark ideas for products and promotions with brands and retailers.
As the leaders in the global food system convene, we bring a unique understanding of farms and farmers to the table - we understand the connections between agriculture, food and sustainability.
Feeding Human Progress is about more than just putting food on plates – it’s about doing it the right way. As a crucial partner in the global food system, LOL SUSTAIN can serve as a foundational “ag pillar” for Feeding Human Progress and LOL’s leadership contribution.
To relaunch this brand, I art directed TV, print and out of home. Once a drink relegated to nostalgia, Fresca is reinvigorated and once again selling well all across the country.
These ads were created to support a pilot program that offered consumers a whole new way to engage and purchase technology.
In the U.S., Beneful is one of the most popular brands of dog food. In Latin America, however, the brand was not getting much traction. I helped create two campaigns that changed Beneful’s trajectory.
With Curtindo São Paulo Juntos, we encouraged over 70 establishments in São Paulo including restaurants, bars, coffee shops, bookstores, parks and hotels, to become more dog friendly. This leveraged the insight that for Beneful owners, their dog is their best buddy who loves to go along on everyday adventures.
This isn’t your mother’s Avon. It’s Mark, a brand within Avon that targets younger women to not only use the make-up, but to make extra money by selling it.
This super-premium dog food brand is trusted by veterinarians, top breeders and discerning owners worldwide. This work is for the growing Latin America market. We had a lot of fun photographing these “best of breed” dogs and puppies.
With a mission of changing the lives of people living with disabilities, Easter Seals needed a campaign to help it stand out in the demanding world of charitable giving.
Over the years I have been a key resource for Best Buy’s internal creative department, Yellow Tag. In addition to TV, I have been involved with their expanding efforts in social media.
To help introduce its revolutionary thermostat, I art directed this campaign that delivered a hip design sensibility not only in print and packaging, but in the product’s interface.
Working with my friends at FAME, I helped create this campaign that put a spin on the typical sick and achy imagery. We created TV, print, signage, direct mail and out of home.
An exclusive brand found only Kmart, Route 66 is the affordable way for the entire family to stay on-trend. These commercials helped drive annual sales for the brand to over $1 billion a year. The “Urban Legends” campaign was even optioned by MTV to become a TV show.
Working with my friends at FAME, I have worked on a variety of campaigns that included print and TV.
As the original herbal tea company, Celestial Seasonings created an entirely new way of thinking about tea. The brand promoted a shift towards healthier, happier little moments carved into ever-busier days. My goal was to capture this ethos in print and television commercials.
To reduce smoking among teens I developed this campaign that appears to have been created by the teens themselves. TV and print reinforced the idea that tobacco companies didn’t see teens as people, but as a target market.
A retail store that celebrates intimacy. I created the logo, print ads and the website design.
Whether it’s a movie tie-in or a hot trend, Burger King whets kid’s appetites with fun and colorful TV commercials created specifically for them.
Innovative Surfaces is the premiere fabricator of surfaces in the upper midwest. I helped them out with a new logo, print campaign and website.
The Girl Scouts know how to party. To celebrate the 100th anniversary of the organization, the Girl Scouts held a year-long celebration that started with a huge event at the Mall of America.
A classic and beloved brand, Carter's is often handed down from generation to generation. If they could only stay little 'til their Carter's wear out. Indeed.
We took the classic product demonstration and made it fresher, more fun and a whole lot more citrusy.
Normally, you don’t want kids to play with their food—unless it’s to create some awesome theater. Then it’s perfectly acceptable.
Whether it was kid’s clothing, a holiday campaign or a brand spot, I brought fun and high style to the work.
Looking to capitalize on its iconic Barbie brand, Mattel asked me to explore graphic approaches and design merchandise for Target. It turns out there’s still lots of fun to be had with Barbie and Ken.
By positioning ShopNBC as the fun new way to shop, we engaged with our key target market—the crazed power shopper.
What does it take to maximize sweetness in cereal? Science, technology and a very cool hover board.
With a desire for deeper consumer engagement, I worked with Maurices to refresh their website, launched a new branded fashion blog and recreated their email template.
